Raena Baldwin, founder of Fresh Start Home Services, Columbia County NY

Hi, I'm Raena.

I've been there too.

Fresh Start Home Services was born from my own journey of rebuilding — and from the profound loss of my sister. I know firsthand how a home can reflect the weight we carry inside, and how transforming that space can be the first step toward healing.

"A clean, organized home isn't a luxury. It's a foundation for everything else."

I founded Fresh Start to bridge the gap between mental health support and hands-on home restoration — bringing dignity, compassion, and real, practical help to people who need it most. We don't just clean homes. We help people begin again.

— Raena Baldwin, Founder

OUR APPROACH

We believe your home should feel like
a place to breathe.

Every visit begins with listening. We never rush, never judge, and never push. Our trauma-informed approach means we follow your lead — moving at your pace, honoring your process, and celebrating every step forward no matter how small.

Client Reviews

Raena has been a godsend! My elderly dad needed help. She fit him in, spent time getting to know him, and helped him declutter, organize, and clean his apartment. She now comes regularly to help him stay organized and do the chores he can't.

— Denise Swartz George

Raena has been a lifesaver, keeping my home spotless and even transforming it when it was at its worst. She flipped the place and made it look amazing! If you need a reliable, thorough cleaner, she’s the one to call

— Aaron J. Maas

Raena is an absolute gem. After each time she comes, the home is so clean and well organized. Grateful for her help!

— Noa Gafni